July 10, 2019
Our PhD Candidate Mrs. Sonila Cela attended the AM2019 Marketing Conference “When you tire of marketing you tire of life" at Regent’s University London on first week of July. She represented Epoka University and Albania in this conference which is the 52nd Marketing Conference. The paper presented in the first day of the conference “Defining the Brand Identity of Albania based on Kapfererers identity Prism” a stakeholders perspective, was written by Sonila in collaboration with Dr. Vusal Gambarov’.
Apart from presenting the paper, Mrs Cela presented also the PhD methodology in a section where all presenters were doctoral students from well-known universities in UK and elsewhere. The section named doctoral conference was divided in different tracks. Each track of the conference had 3-4 presenters and three well known marketing professors which commented and gave suggestions on the PhD work and also on the presented papers. Mrs. Sonila Cela was awarded by Marketing Trust which provided the participation in the conference including conference fee and two days of accommodation.
Academy of Marketing is a non profit organization which aims to encourage and promote academic research in marketing. The overall objective of the Academy of Marketing is to further marketing education and research. Among Marketing Trust, other contributors of this conference were, Oxford University Press, Edward Edgar Publishing, Routledge Taylor and Francis Group, Sage Publishing , Graw Hill, University of Birmingham, Birmingham Business Schools, Chartered Institute of Marketing, Interpretive Simulations,(Learning by Doing) Strata Simulations. This conference was a good opportunity for Mrs.Cela, who managed to get in touch with well-known researchers and professors in the field of marketing.
